The Pre - Event
Create Squared is Sweden's largest Student Entrepreneurship Marathon taking place in March in Stockholm! Innovation has played a key role in the success of our species, allowing us to exploit an unusually broad range of habitats and resources. Most people accept these innovations willingly, yet at times useful new ideas like self-tuning guitars and wheeled luggage are rejected by the market for reasons rooted in evolutionary biology. Why does this happen? More importantly, how can innovators avoid apparently irrational resistance to their ideas and gain traction more easily? In this 30-minute lecture, Andrew Hennigan draws on real-world case studies and research to identify practical solutions that we can all use to address this issue.
About the speaker
Andrew Hennigan is a Stockholm-based Lecturer, Speaker Coach and Writer, focused mainly on spreading science-based, ethical influencing techniques for entrepreneurs and other innovators. As a lecturer, he speaks at universities, business schools and company workshops. As a coach and mentor, he helps individuals to become more effective speakers and influencers; he is also a pro bono speaker coach at TEDxStockholm. As a writer, he has written a book about networking, works as a freelance journalist and ghost-writes articles, speeches and books for other people.
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The Create Squared Team
